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NatchCom 2020 has ended
Friday, February 7
 

5:00pm MST

Registration Check In
Let go of the week's business, check-in with our friendly staff and prepare for a great event!
Arrive early and mingle with fellow attendees, sponsors and speakers to kick off your conference experience in a positive way!

Friday February 7, 2020 5:00pm - 5:45pm MST
Galvanize Boulder

5:45pm MST

Welcoming Remarks
Ted Ning, CEO of NatchCom will open this 2 day conference with a short introduction to the event and what you can expect at this NatchCom 2020.

Speakers
avatar for Ted Ning

Ted Ning

CEO, Founder, NatchCom
About Ted:I’m a thought leader, executive, and entrepreneur with 15+ years of success relentlessly shepherding high-impact entities worldwide. And, at my core, I’m a facilitator, friend, and coach, committed to scaling mountains to make meaningful impacts.Growing up in the CO... Read More →


Friday February 7, 2020 5:45pm - 6:00pm MST
Galvanize Boulder

6:00pm MST

The Story of Thrive Market
Learn the backstory and the future vision of Thrive Market and how the e-commerce membership-based retailer with thousands of products make healthy living easy and affordable for every American family. 

Speakers
avatar for Nick Green

Nick Green

Co-Founder and CEO, Thrive Market
Nick is the co-founder and co-CEO of Thrive Market, an online wholesale buying club on a mission to make healthy living easy and affordable for every American family. Thrive Market currently offers the 4,000 most popular natural and organic products in the world at 25-50% off retail... Read More →


Friday February 7, 2020 6:00pm - 6:30pm MST
Galvanize Boulder

6:30pm MST

Mini-Masterminds
This facilitated networking experience provides the opportunity for you to connect with fellow participants to share ideas, challenges and strategies. You will come away with refreshing ideas and new connections to solve your pressing issues. 

Friday February 7, 2020 6:30pm - 7:30pm MST
Galvanize Boulder

7:30pm MST

Reception / Sponsored by Downtown Boulder & Propeller
Join us for food and libations in the lobby. Mingle and network with other attendees, speakers and sponsors. Check out the Virtual Reality booth, enjoy some wine and healthy appetizers, and learn more about NatchCom's partners.
Thank you to Downtown Boulder & Propeller Industries for sponsoring this reception.

Sponsors
avatar for Downtown Boulder

Downtown Boulder

The Downtown Boulder Partnership (DBP) is a 501(c)6 nonprofit organized to promote the civic, economic and commercial vitality and well-being of downtown Boulder and to preserve its historic and cultural environment. DBP is dedicated to the preservation and enhancement of Downtown... Read More →
avatar for Propeller Industries

Propeller Industries

Propeller Industries offers a single point of accountability for all areas of our clients’ financial management, from the CFO to the director, controller and bookkeeper. Financial reporting is comprehensive yet cost-effective to produce, with one-click financial reports, dashboards... Read More →


Friday February 7, 2020 7:30pm - 8:30pm MST
Galvanize Boulder
 
Saturday, February 8
 

9:30am MST

Registration Check In
Pick up your badge if you haven't already. We are here to answer any questions you may have. Enjoy NatchCom 2020!

Saturday February 8, 2020 9:30am - 9:45am MST
Galvanize Boulder

9:50am MST

Welcome Remarks for Day 2
Welcome back for day 2 of Natchcom. Get the outline of the schedule, how to sign up for consultations, and prepare for a info packed day!

Saturday February 8, 2020 9:50am - 10:00am MST
Galvanize Boulder

10:00am MST

The Latest Digital Trends in the Natural Product Market
The U.S. Natural and organic products $219B market continues to grow with more engagement and sales online annually. Learn what sections are growing the fastest and what trends to be aware of as you develop your digital marketing and sales strategy. 

Speakers
avatar for Claire Morton Reynolds

Claire Morton Reynolds

Senior Industry Analyst, Nutrition Business Journal
Claire Morton Reynolds is the Senior Industry Analyst for New Hope Network's Nutrition Business Journal. She manages NBJ's data and insights to inform the industry on market trends and forecasts in natural and organic food and beverage, hemp and CBD, dietary supplements, and personal... Read More →


Saturday February 8, 2020 10:00am - 10:30am MST
Galvanize Boulder

10:00am MST

Complimentary Consultations
Sign up for our FREE 20 min consultations and connect with digital experts who can evaluate a specific challenge you have and provide their expertise. 

Speakers
avatar for Carly Webber

Carly Webber

Director of Social Media Marketing, Volume Nine
From writing tweets for the newspaper at Colorado State University in 2010 to strategic development of comprehensive online marketing campaigns for clients at Volume Nine currently - my time in the digital marketing world has been vast and constantly changing (much like the industry!)I... Read More →
avatar for Zach Duckworth

Zach Duckworth

Digital Solutionist For Business Growth, Digizen
My life's mission is to propel inspirational people, organizations and communities forward so they can make a positive impact on this world.➨DigiZen Marketing Group is a boutique digital marketing agency that helps brands achieve their marketing goals at a profit.Our marketing geeks... Read More →
avatar for Derek Majewski

Derek Majewski

Business Development II, Amazon Launchpad
My career has been focused on tackling challenges and building solutions. I graduated from Cal Poly, class of 2014, where studied Biology and Communications. I transitioned my science background into a business development role in the chemical industry after college, which took my... Read More →
avatar for Chuck Aikens

Chuck Aikens

Founder, Volume Nine
Chuck Aikens and an experienced team of digital marketing professionals have developed an innovative approach that builds organic traffic, brand, authority, reach and conversions across multiple channels.Through a unique approach including strategic consulting, analytical research... Read More →


Saturday February 8, 2020 10:00am - 4:00pm MST
Galvanize Boulder

10:30am MST

Evolving Sustainability for Ourselves and Our Planet Through Direct Response to Food Production and Water Rights
At a moment in history when the planet is shifting through chaotic emergence to authentic expression Charlie is to share his sense of problems, solutions, call for actions , testimonials, endorsements , bonus items , value, media & fulfillment - criteria that he has experienced lead to successful direct response campaigns. As the world hurls itself towards 10 billion people by 2050 and horrible practices compound climate crisis to put inevitable pressure on food supply, Charlie will also provide insight into the collective initiatives his Group are involved with as they activate answers.

Speakers
avatar for Charlie Stuart Gay

Charlie Stuart Gay

Co-Founder, The Real Coconut
Charlie is the co founder of the Real Coconut Company and Sanará, a luxury eco boutique hotel and wellness center on the Tulum beach in Mexico providing healing and wellness services in Tulum, Mexico.Charlie operates extensively in the area of personal empowerment, social responsibility... Read More →


Saturday February 8, 2020 10:30am - 11:00am MST
Galvanize Boulder

11:00am MST

Panel Discussion - Utilizing & Understanding Digital Platforms. What's The Best Fit For You?
There are numerous digital platforms out there to promote your product. But how do you choose and which are most effective? Hear from platform representatives of Amazon, Thrive Market, Rangeme and Social Nature on common mistakes they see brands make and how best to maximize your use of each. 

Moderators
avatar for Paige Mitchum

Paige Mitchum

CEO, Central Station

Speakers
avatar for Annalea Kreps

Annalea Kreps

Founder, Social Nature
Annalea Krebs is the founder of Social Nature, a consumer-powered digital marketing platform. Since 2015, Social Nature has helped over 500 natural brands go digital and get their products on and off retail shelves through their community of over half a million natural product shoppers. Annalea believes in promoting good stuff... Read More →
avatar for Nick Green

Nick Green

Co-Founder and CEO, Thrive Market
Nick is the co-founder and co-CEO of Thrive Market, an online wholesale buying club on a mission to make healthy living easy and affordable for every American family. Thrive Market currently offers the 4,000 most popular natural and organic products in the world at 25-50% off retail... Read More →
avatar for Derek Majewski

Derek Majewski

Business Development II, Amazon Launchpad
My career has been focused on tackling challenges and building solutions. I graduated from Cal Poly, class of 2014, where studied Biology and Communications. I transitioned my science background into a business development role in the chemical industry after college, which took my... Read More →
avatar for Brandon Leong

Brandon Leong

Director of Marketing and Growth, RangeMe
RangeMe is a product discovery platform used by retail buyers to source new products for their retail stores. Suppliers can create free product profiles that detail all the key information buyers need to know when considering your product... Read More →


Saturday February 8, 2020 11:00am - 11:45am MST
Galvanize Boulder

12:00pm MST

Break for Lunch
There are so many wonderful restaurants in Downtown Boulder! Here is a list of our favorites that are close by:
  1. Arcana: 909 Walnut St. Stylish kitchen with a seasonal menu of elevated American plates, sophisticated cocktails & ciders.$$
  2. Corrida: 1023 Walnut St -2nd flr.  Sophisticated, Spanish-inspired steakhouse with a wine list to match, plus mountain views & a deck.$$$
  3. T/aco: 1175 Walnut St. Creative tacos & tequila-spiked cocktails are dispensed in a hip setting with Old West wall art.$
  4. Rosetta Hall:  1109 Walnut St. Rosetta Hall is Boulder's newest venue dedicated to bringing the community
    together through food, drink, and dance. $-$$
  5. The Med (across the street): 1002 Walnut St. A Greek island–themed interior & patio set the vibrant backdrop for Mediterranean small plates








Saturday February 8, 2020 12:00pm - 1:30pm MST
Galvanize Boulder

1:30pm MST

Unique Digital Marketing Strategies for Emerging Lifestyle Brands
Marketing your natural product brand as an emerging brand to highly targeted affluent audiences offers a slim margin for error.  Learn which lifestyle marketing tactics you could be using now and explore a few advanced strategies to elevate your emerging brand above the noise in 2020.

Speakers
avatar for Chuck Aikens

Chuck Aikens

Founder, Volume Nine
Chuck Aikens and an experienced team of digital marketing professionals have developed an innovative approach that builds organic traffic, brand, authority, reach and conversions across multiple channels.Through a unique approach including strategic consulting, analytical research... Read More →


Saturday February 8, 2020 1:30pm - 2:15pm MST
Galvanize Boulder

1:30pm MST

Profitable Online Customer Journeys: How to Design Pathways, to Stand Out in the Age of Rising Ad Costs
2019 was the first year that digital spend was estimated to overlap traditional spend. Why? Fortune 500 brand’s and their unlimited budgets have finally jumped in. Competition is getting fierce, but you can still thrive! During this session, we will overview best practices for setting up your website’s customer journey so that you can maximize profit from every click.

Speakers
avatar for Zach Duckworth

Zach Duckworth

Digital Solutionist For Business Growth, Digizen
My life's mission is to propel inspirational people, organizations and communities forward so they can make a positive impact on this world.➨DigiZen Marketing Group is a boutique digital marketing agency that helps brands achieve their marketing goals at a profit.Our marketing geeks... Read More →


Saturday February 8, 2020 1:30pm - 2:15pm MST
Galvanize Boulder

1:30pm MST

How Food & Beverage Brands Can Use Content to Grow: A Case Study
It’s getting harder to sustainably grow your business. Acquisition costs are on the rise because digital advertising costs are rising, Amazon is less predictable, and competition is fierce. It’s especially tough for small and medium size businesses. 

But, there are still untapped ways to grow efficiently. Your blog is the most undervalued resource to efficiently acquire, engage, and retain customers. In fact, Shopify calls content the holy grail of growth. 

During this session, you’ll learn how to leverage your blog to grow your business by walking through a real life example. We’ll explore how Everly, a natural drink mix, uses content to:

  • Find and engage profitable niches 
  • Build an engaged email list
  • Retain customers 
  • Drive more sales! 

The session will be packed full of actionable tips — it’s not to be missed! 

Speakers
avatar for Ryan Gaines

Ryan Gaines

CEO, Everly
Ryan is the owner and operator of Everly, a natural, sugar-free drink mix that helps people to cut out sugar and drink more water. He’s a finance geek at heart and loves using data to inform decision making. He’s held roles as an analyst, advisor, external finance director, CEO... Read More →
avatar for Thomas Shields

Thomas Shields

VP Marketing, Matcha
Matcha makes it easy to create a best-in-class blog to attract, nurture, and retain customers online. With nearly a decade of marketing experience, I am is passionate about helping businesses grow and enjoys getting outside with his 2 year old and wife.My passion is helping organizations... Read More →


Saturday February 8, 2020 1:30pm - 2:15pm MST
Galvanize Boulder

2:15pm MST

15 minute break
There are additional restrooms upstairs. Please visit the 'NatchCom Pantry' upstairs too and grab a snack!

Saturday February 8, 2020 2:15pm - 2:30pm MST

2:30pm MST

The Inconvenient Truth About the End-of-Life of Single-Use Packaging
The benefits of flexible packaging are as undeniable as they are essential to sustaining a population of 9 billion people. As such it is hard to imagine a world without packaged consumer goods. What has become alarmingly clear is that single-use plastics will outlive multiple generations, and the attempt to recycle them is the definition of a Fool’s Errand. They are also not recycled, they are repurposed. A granola bar wrapper will never be turned into another granola bar wrapper. The true circular economy for flexible packaging is to make it from materials that once discarded can be composted and safely digested by the earth's natural processes.

Speakers
avatar for Kelly Williams

Kelly Williams

Sustainability Strategist, Futamura
Since earning my Chemical engineering degree, I have spent the last 20+ years in labels and flexible packaging industries that began in polyethylene manufacturing. After experiencing the mega-mergers in the plastics and chemicals industry in the late 1990s, I got my first taste of... Read More →


Saturday February 8, 2020 2:30pm - 3:15pm MST
Galvanize Boulder

2:30pm MST

Shopify and Shopify+: eCommerce That Grows as Fast as You Do
There is no question that the stage is set for eCommerce in the food and beverage space to explode –
NOW! The question is, are you ready? If not, don’t panic. No matter where you’re at, Shopify is an
amazing platform that sets you up to scale from a small start-up to a soaring success. Come see why
brands like MAGNOLIA (a small unknown brand until recently) choose Shopify to take their dreams to
the next level.

What’s the difference between Shopify and Shopify+?
Good question. The simple answer: Shopify is for small to medium-sized eCommerce companies.
Shopify+ is for larger brands already selling thousands of products on their website every day. During
this session we will look at what you can expect from Shopify and highlight some of our favorite

Shopify+ features like:
  • Unlimited bandwidth means up to 3 -million visitors per second and 10,000+ orders per minute
  • without broken carts, crashed checkouts or site downtime.
  • Killer apps that simplify your life
  • Up to 9 websites under the same account for those with multiple brands
  • Wholesale without the hassle
  • How to manage D2C and B2B from one control panel
  • Customer loyalty programs that drive sales
How to pick the righter partner
Gone are the nightmare calls where vendor A hasn’t communicated with Vendor B, leaving you stuck in
the middle without the expertise (or the bandwidth) to solve the problem. Come see what a wholistic,
synergistic approach to eCommerce development and marketing look like and the difference hiring a
certified expert can make.

Speakers
avatar for Rachel Saul

Rachel Saul

Co-Founder, Chelsea and Rachel Co.
Rachel began her career specializing in marketing and advertising and has been in the industry for more than 14 years. She specializes in digital marketing strategy, email marketing automation, and flows, paid social, and analytics and data. Rachel also is an expert in ManyChat Facebook... Read More →
avatar for Chelsea Jones

Chelsea Jones

Co-Founder, Chelsea & Rachel Co.
Chelsea has worked in the advertising and design industry for more than 12 years, but with the creation of their digital marketing company, Chelsea & Rachel Co., she has broadened her skills and expertise to include sales and marketing, business communications, and website development.Chelsea... Read More →


Saturday February 8, 2020 2:30pm - 3:15pm MST
Galvanize Boulder

2:30pm MST

meCommerce - Creating Personalized Branded ecommerce Experiences

Welcome to the age of meCommerce. The right story, compelling creative, and smart development must integrate to deliver personalized ecommerce experiences that transform digital conversations into conversions. Hear from 3 experts in these areas to up your ecommerce game.

Speakers
avatar for Evan Faber

Evan Faber

CEO, Moxie Sozo
For more than a decade, Evan Faber has worked across industries to create innovation, growth, and brand strategies that have transformed startups into category leaders. As VP of Brand Strategy, his leadership and vision helped earn Moxie Sozo the global reputation it enjoys today... Read More →


Saturday February 8, 2020 2:30pm - 3:15pm MST
Galvanize Boulder

3:15pm MST

15 minute break
There are additional restrooms upstairs. Please visit the 'NatchCom Pantry' upstairs too and grab a snack!

Saturday February 8, 2020 3:15pm - 3:30pm MST

3:30pm MST

Panel Discussion - Brands Share Their Amazon Journey
Amazon can be an exciting business opportunity, a natural go-to-market path for new and innovative brands and an open door for international brands to enter the US. Yet, it can also be confusing, frustrating and for some brands, completely discouraging. We may be lulled into thinking that the ease we enjoy as shoppers is the experience we will have as Vendors and Sellers. The reality is a bit more complex and is a combination of unexpected highs and lows. Our panel represents three brand experts who have lived it all and have thriving Amazon businesses. We will talk about the good, the bad and the ugly and walk away with a renewed sense of inspiration to seize the opportunity that Amazon offers natural brands to flourish.

Speakers
avatar for Dayne Malloy

Dayne Malloy

Business Management Director, Beekeeper Marketing
Dayne Malloy is with Beekeeper Marketing, a full-service Amazon broker, as a Director on the Business Management team. Prior to Beekeeper, he worked for several CPG brands managing their Amazon businesses. He currently leads Beekeeper's Kickstart program, which is dedicated to helping... Read More →
avatar for Denise Day

Denise Day

VP of Marketing, Good Day Chocolate
Denise Day is a seasoned marketing professional with 15+ years of experience in brand strategy, e-commerce, product innovation, corporate communications, public relations, and advertising in the consumer-packaged goods industry with a focus and passion for natural and organic bra... Read More →
avatar for Jen Krupey

Jen Krupey

VP Marketing, Cali'flour Foods
Jen has worked in the marketing, advertising and communications world for over 20 years. A victim of the 1st .com boom, Jen made her way to the agency world where she’s held various leadership positions, overseeing the growth and evolution of digital marketing departments. Four... Read More →
avatar for Betsy McGinn

Betsy McGinn

Founder, McGinn Ecomm Consulting
As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy, creating a thriving, multi-million dollar partnership with Amazon.   Since founding McGinn eComm in 2014, Betsy has worked with hundreds of clients from the... Read More →


Saturday February 8, 2020 3:30pm - 4:15pm MST
Galvanize Boulder

3:30pm MST

How to Get the Most from Google Analytics
GA's chock full of good information and can be overwhelming. In this session, we'll help you focus on what business questions to ask and where to get those answers in GA.

Speakers
avatar for Kris Skavish

Kris Skavish

Co-Founder, Two Octobers
Kris Skavish is Co-Founder at Two Octobers, a digital agency that blends media and cutting edge analytics to build highly profitable connections between businesses and their customers. As a veteran of new media startups and disruptive technology companies, Kris thrives on uncovering... Read More →


Saturday February 8, 2020 3:30pm - 4:15pm MST
Galvanize Boulder

3:30pm MST

Video In Digital Marketing: Grabbing attention in 2020
This session goes over the how, the when, and most importantly the why of using new media in your digital marketing and websites. Using examples of good and bad, Sora Digital founder Jeff Fierberg will cover the basics, leaving room for plenty of Q&A at the end!




Speakers
avatar for Jeff Fierberg

Jeff Fierberg

Founder, Sora Digital
Jeff Fierberg, founder and Creative Director of Sora digital, a graduate of the University of Colorado at Boulder’s film school and Denver native, grew up in the newsrooms of the 90’s surrounded by cameras and storytellers. His work most frequently centers around the idea of craft... Read More →


Saturday February 8, 2020 3:30pm - 4:15pm MST
Galvanize Boulder

4:00pm MST

15 minute break
There are additional restrooms upstairs. Please visit the 'NatchCom Pantry' upstairs too and grab a snack!

Saturday February 8, 2020 4:00pm - 4:15pm MST

4:30pm MST

Panel Discussion - Lessons Learned Growing An OmniChannel Brand
Hear the experiences of entrepreneurs from various backgrounds and the lessons learned along their on journey of growing their business with an ominchannel strategy. They will share what worked, what didn't and key turning points for their growth and health as a company. 

Moderators
avatar for Kristine Root

Kristine Root

Marketing and Brand Strategist, Root Marketing & PR
Kristine Root, ROOT Marketing & PR's Marketing & Brand Strategist, brings 18 years of experience in growth marketing strategy and consumer insights to our agency. Kristine has an unmistakable passion for maximizing impact and driving revenue through marketing.Kristine started her... Read More →

Speakers
avatar for Grace Ventura

Grace Ventura

Founder, Beyond Broth
Fighting a cold, craving soup and lacking a desire to cook, Grace Ventura, Beyond Broth Founder,scoured the grocery store aisles for a vegetable soup that would fulfill her craving and not fill her withpreservatives, excess sodium or sugar. To her dismay, one didn’t exist. With... Read More →
avatar for Lopa van der Mersch

Lopa van der Mersch

CEO, Rasa
Founder & CEO of Rasa. Mom of 2 tiny humans. Lover of inappropriate humor. Lifelong seeker of health and boundless energy.My life has taken some wide turns, but I've always had a near obsession with our collective Energy Future.After dropping out of college, I moved to Costa Rica... Read More →
avatar for Christine Finkel

Christine Finkel

Co-Founder, KaPop
With more than 15+ years of consumer packaged goods experience, Christina is no stranger to building brands. She has dedicated her career to working with brands big and small across General Mills, Unilever, WhiteWave Foods and Danone, transforming them into consistent success stories... Read More →


Saturday February 8, 2020 4:30pm - 5:15pm MST
Galvanize Boulder

5:15pm MST

Closing Networking Reception
Get drinks, reflect on the day's learning and network with others. Check out exhibitors!

Saturday February 8, 2020 5:15pm - 6:30pm MST
Galvanize Boulder
 
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